YANDEX GOES VIRAL: INSIDE THE TRENDS THAT TAKE OVER RUSSIA SWEEP

From meme-worthy dance challenges to online shopping sprees fueled by viral reviews, Yandex has become the epicenter of what's trending in Russia. This massive tech conglomerate, with its search engine that rivals read more Google, acts as a window into the nation's collective consciousness. What catches fire on Yandex often trickles down to real-w